Lava, Qubo lead in customer ratings among Indian brands, says Techarc

Domestic smart electronics companies like Lava and Qubo are getting high ratings and are competing neck and neck with their global peers in terms of brand acceptance, market analysis firm Techarc said on Sunday.
The firm conducted a study based on ratings received by 25 brands across 35 different product categories on e-commerce platforms Amazon and Flipkart in December.
“In our analysis, we found that of the global counterparts of Lava including brands like Realme and Redmi, the average weighted rating of consumers on ecommerce platforms was 4.3. Against this Lava scored 4.2 which is just touching the industry benchmark,” the report said.
Techarc said that Lava scored a higher proportion of high ratings (4 and 5) at 90.2 per cent compared to the global brands which had 75.8 per cent of its consumer ratings scoring 4 or 5.
The firm picked up Hero group firm Qubo for study in the Internet of Things category. Its 4.1 ratings surpassed the industry average of 4, however, the global ..

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