body positivity

  • Importance of Body Positivity

    Importance of Body Positivity

    In recent years, the fashion industry has undergone a transformative shift towards inclusivity and body positivity. Gone are the days of rigid beauty standards and one-size-fits-all ideals. Today, fashion is about celebrating diversity, embracing all shapes and sizes, and empowering individuals to feel confident and comfortable in their own skin. At Rujuta, we wholeheartedly…